Big Apple’s Uncle Rick Radio Campaign Wins 2017 Broderson Award

On Thursday, April 20th the Ad Club of Maine recognized Big Apple and Vreeland Marketing with a Broderson Award for their “Uncle Rick” radio campaign.

You’ve probably heard Uncle Rick while driving to work listening to your favorite radio station or while pumping gas at your local Big Apple. In 2015, Big Apple partnered with Vreeland Marketing to develop the voice of the brand – the hard-working, fun-loving, trouble-making Uncle Rick, who just happens to be Big Apple’s biggest fan.

For over 35 years, the Ad Club’s Broderson Awards have recognized exceptional creative work from Maine ad agencies, brands and freelancers. This year’s awards featured nearly 30 different categories, spanning the entire spectrum of the modern advertising world. Vreeland took home a silver in the broadcast radio campaign category for the “Uncle Rick” radio campaign.

“We’re so proud to partner with Big Apple on this popular campaign,” said Rich Davies, Creative Director and Partner at Vreeland. “Uncle Rick brings the casual, local attributes of the brand to life, while offering a bit of humor for your morning commute.”

Listen to a sample spot.

Broaderson Award 4.28.2017